1. Facebook’s testing out a new appearance format for a few pages
2. Instagram copying Snapchat introducing Memories that disappear after 24 hours. Could be FB’s attempt at competing with Snapchat due to advertiser pressure and increasing retention time.
Facebook’s Timeline Facelift
Alright jumping into the first update with is hello! It looks different. Shared’s official page looks more like a content aggregator than a “community driven page” Looks good, although it drives the attention away from the timeline a little bit focusing on the other aspects of the page. What do you think?
Maybe this way people will visit the other tabs that the page has, and FB might receive the advantages of “Fitt’s Law”
This is the perfect way to drive leads, and sales from content, or at the very least, drive advertising from FB’s content.
Instagram imitating Snapchat
Its no secret that because of investor and advertiser pressure, FB’s being made to try different things to keep competing with “the others”, they who shall not be named. “Snape”chat
But check it out, it looks exactly the same! The CEO of Instagram said – Yeah were copying them all credits to them. I think its all about retention. Because ppl on insta might be getting bored of the same ol posts and “perfection” driven mentality of the filters, that they forget to login and check it out often. Snapchat’s got that ephemeral drive to it that makes you want to check it 10-15 times a day or maybe more – the number’s arent all that reliable unless its real time.
So how does this affect your strategy? – It doesn’t. It makes it deeper thats all. It makes you want to post more often and pay more attention to user engagement metrics. Influencer posts will become more real-time and activity driven and if you’re in the B2B business then you can pretty much VLOG your whole day and share it for the world to see and recall your videos when they need a particular service offering.
What do you guys think about the new changes? Let me know in the comments, lets talk about it