YouTube is, simply put, a giant in video sharing and search. There is no alternative for it at the moment. How does a Giant then continue to stay relevant, despite the attacks from miniature niche players like Vimeo, Wistia, Dailymotion, and a few others.
Problem: There is a lot of content out there. Getting eye-balls on mediocre content is not ROI-friendly
Solution: Focus on the three cornerstones of content – Make it Unique, Useful, and Interesting.
Three Keys of Content – Unique, Useful & Interesting
All mediocre content can be put into one of these buckets, and all good content should really be about one or more of these buckets.
Here’s what comes instantly to mind – Humour
Where’s the humour ? How do you classify humour?!
The Insight:- We rattle our remote controls, beg our phones to not die out, apologize to our laptops when we drop em, and feel genuine disgust looking at old Web 1.0 interfaces. Why is that?
Because, as human beings we seek human interaction. Its our survival instinct.
We’d much rather outsource our own internal processing to a human being by simply telling our problems to him and expecting intelligent solutions in return. That’s also why we hate pressing buttons on an IVR, and we want to jump straight to talking to someone on the other line.
I like this one. The fact that the Talia created a landing page that very creatively (via a cute lil puppy and a basket of goodies) indicated the overall message of the website. Creativity in communication is an excellent sign to consumers – that the business is confident enough to be artful.
I found this old gem over at Academia.edu, from an author named Stuart Schmidt. This paper’s pretty cool. The most intersting thing I picked up from this is the fact that people use a HARD tactic when resistance is anticipated. Bosses anticipate anarchy, and order their subordinates to comply. Consumers may sometimes feel like that when dealing with sales reps. I dunno. Seemed kinda interesting.
This one’s OK. Not all that interesting. But it’s a good intro to consumer journey mappping – or figuring out where, who, why, and when your consumers are online. Click on the article to access the vid