The three keys to content – Unique, Useful & Interesting

The three keys to content – Unique, Useful & Interesting

Problem: There is a lot of content out there. Getting eye-balls on mediocre content is not ROI-friendly

Solution: Focus on the three cornerstones of content – Make it Unique, Useful, and Interesting.

Three Keys of Content – Unique, Useful & Interesting

All mediocre content can be put into one of these buckets, and all good content should really be about one or more of these buckets.

Here’s what comes instantly to mind – Humour

Where’s the humour ? How do you classify humour?!

Why websites need to be more like people

Why websites need to be more like people

The Insight:- We rattle our remote controls, beg our phones to not die out, apologize to our laptops when we drop em, and feel genuine disgust looking at old Web 1.0 interfaces. Why is that?

Because, as human beings we seek human interaction. Its our survival instinct.

We’d much rather outsource our own internal processing to a human being by simply telling our problems to him and expecting intelligent solutions in return. That’s also why we hate pressing buttons on an IVR, and we want to jump straight to talking to someone on the other line.

The Language of Persuasion – Stuart Schmidt

The Language of Persuasion – Stuart Schmidt

I found this old gem over at Academia.edu, from an author named Stuart Schmidt. This paper’s pretty cool. The most intersting thing I picked up from this is the fact that people use a HARD tactic when resistance is anticipated. Bosses anticipate anarchy, and order their subordinates to comply. Consumers may sometimes feel like that when dealing with sales reps. I dunno. Seemed kinda interesting.

What the heck is Anchoring, and why is it so important?

What the heck is Anchoring, and why is it so important?

Simply put, anchoring is how people live their lives… Woaah! *We gotta bad ass over here*

Anchoring is all about comparing a certain prospect to another. The base-line product, base line sale, menu option, service, vacation, relationship, , etc. etc. etc. – we all live by comparing our current life system to potential options that we see.

Bar Rafaeli will never date you, cuz Leonardo DiCaprio is a thing. She’s gonna anchor her decisions based on who she’s with right now.

The Psychology of Snapchat

The Psychology of Snapchat

*Disclaimer* I love Snapchat, despite having only 5 or 10 friends using it. I get to stalk em whenever they update their profiles, and they get to share their most [intimate - icwhatudidthere] thoughts and e-motions.

For users, its the defiance of social norms that is so*ho appealing. I can appreciate your activity for a longer duration of time than is socially permissible in a face-to-face interaction. Our brains can process images within microseconds of seeing it, but the joy in taking your time to truly get a dopamine dump for 10 seconds is exciting enough for anyone to get addicted to. I’m gonna go a lil deeper into what makes people snap away and pass their precious seconds on a social media app that feels so*ho good.

Why marketing is dirty, unethical and bloody brilliant

Why marketing is dirty, unethical and bloody brilliant

We’re scammers. We’re forgerers. We’re hackers. Some call us artists. Others – scum. Why did Marketers develop such a bad rep? In more ways than one, we deserve it. Here’s why -“Why mathematicians hate toothpaste companies”

Oral health brands have consistently defied the rules of the game, making this industry exemplary in their ability to bend the rules of 2nd grade counting.

If 9/10 dentists recommend every toothpaste brand that exists, then we must be living in parallel universes. We’re living in a multi-verse where all the dentists of a single universe unanimously agree about their preferred choice of toothpaste.