The three keys to content – Unique, Useful & Interesting

The three keys to content – Unique, Useful & Interesting

Problem: There is a lot of content out there. Getting eye-balls on mediocre content is not ROI-friendly

Solution: Focus on the three cornerstones of content – Make it Unique, Useful, and Interesting.

Three Keys of Content – Unique, Useful & Interesting

All mediocre content can be put into one of these buckets, and all good content should really be about one or more of these buckets.

Here’s what comes instantly to mind – Humour

Where’s the humour ? How do you classify humour?!

Why websites need to be more like people

Why websites need to be more like people

The Insight:- We rattle our remote controls, beg our phones to not die out, apologize to our laptops when we drop em, and feel genuine disgust looking at old Web 1.0 interfaces. Why is that?

Because, as human beings we seek human interaction. Its our survival instinct.

We’d much rather outsource our own internal processing to a human being by simply telling our problems to him and expecting intelligent solutions in return. That’s also why we hate pressing buttons on an IVR, and we want to jump straight to talking to someone on the other line.

The Language of Persuasion – Stuart Schmidt

The Language of Persuasion – Stuart Schmidt

I found this old gem over at Academia.edu, from an author named Stuart Schmidt. This paper’s pretty cool. The most intersting thing I picked up from this is the fact that people use a HARD tactic when resistance is anticipated. Bosses anticipate anarchy, and order their subordinates to comply. Consumers may sometimes feel like that when dealing with sales reps. I dunno. Seemed kinda interesting.